{"WIDGET_TYPE_1":"{% raw %}{% endraw %}","WIDGET_TYPE_6":"{% raw %}

{{{purchaseOptionsText}}}

\n{{^requires_selling_plan}}\n{{^showSubOptionBeforeOneTime}}\n

\n \n \n

\n {{oneTimePuchaseText}}\n

{{{noSubscriptionLabelTextV2}}}

\n{{#showOneTimeComparePrice}}\n\n {{{oneTimePuchaseComparePriceAmount}}}\n\n{{/showOneTimeComparePrice}}\n\n{{{oneTimePuchaseAmount}}}

\n \n \n

\n{{/showSubOptionBeforeOneTime}}\n{{/requires_selling_plan}}\n {{#sellingPlanVariants}}\n

\n \n \n{{^prepaidFlag}}\n \n

\n {{{name}}}\n

{{{cancelAnytimeLabelTextV2}}}

\n {{{formattedCompareAtPrice}}}\n {{{formattedPrice}}}\n\n\n

\n\n{{#showPricePerDay}}

{{{pricePerDay}}}

{{/showPricePerDay}}\n

\n{{{frequencyDescription}}} \n

\n \n{{#showFormattedDiscountText}}\n {{{formattedDiscountText}}}\n{{/showFormattedDiscountText}}\n

{{{frequencyDescription}}}

\n{{/prepaidFlag}}\n{{#prepaidFlag}}\n\n

\n {{{name}}}\n

{{{cancelAnytimeLabelTextV2}}}

\n {{{formattedCompareAtPrice}}}\n {{{totalPrice}}}\n\n

\n{{{formattedPrepaidPerDeliveryPriceText}}}\n {{#showPricePerDay}}

{{{pricePerDay}}}

{{/showPricePerDay}}\n

\n{{{frequencyDescription}}} \n

\n\n{{#showFormattedDiscountText}}\n {{{formattedDiscountText}}}\n{{/showFormattedDiscountText}}\n

{{{frequencyDescription}}}

\n\n{{/prepaidFlag}}\n \n

\n {{/sellingPlanVariants}}\n{{^requires_selling_plan}}\n{{#showSubOptionBeforeOneTime}}\n

\n \n \n

\n {{oneTimePuchaseText}}\n

{{{noSubscriptionLabelTextV2}}}

\n{{{oneTimePuchaseComparePriceAmount}}}\n {{{oneTimePuchaseAmount}}}\n\n

\n \n \n

\n{{/showSubOptionBeforeOneTime}}\n{{/requires_selling_plan}}\n

\n{{#showStaticTooltip}}\n\n{{/showStaticTooltip}}\n{{#showTooltip}}\n

\n \n

\n \n {{#showAppstleLink}}\n \n {{/showAppstleLink}}\n

\n{{/showTooltip}}\n\n\n

{% endraw %}","WIDGET_TYPE_7":"{% raw %}{% endraw %}","WIDGET_TYPE_8":"{% raw %}{% endraw %}","WIDGET_TYPE_2":"{% raw %}{% endraw %}","WIDGET_TYPE_3":"{% raw %}

{{{purchaseOptionsText}}}

\n{{#showSubOptionBeforeOneTime}}\n {{#sellingPlanVariants}}\n

\n \n {{^prepaidFlag}}\n \n {{{name}}}\n

\n {{{formattedPrice}}}\n{{#showSecondFormattedDiscountText}}{{^isFixedPrice}} ({{{secondFormattedDiscountText}}}) {{/isFixedPrice}}{{/showSecondFormattedDiscountText}}\n

\n \n \n {{/prepaidFlag}}\n {{#prepaidFlag}}\n \n {{{name}}}\n

\n {{{totalPrice}}}\n {{#showSecondFormattedDiscountText}}{{^isFixedPrice}} ({{{secondFormattedDiscountText}}}){{/isFixedPrice}}{{/showSecondFormattedDiscountText}}\n {{#formattedPrepaidPerDeliveryPriceText}} ({{{formattedPrepaidPerDeliveryPriceText}}}){{/formattedPrepaidPerDeliveryPriceText}}\n

\n \n \n {{/prepaidFlag}}\n \n

\n {{/sellingPlanVariants}}\n{{/showSubOptionBeforeOneTime}}\n {{^requires_selling_plan}}\n

\n \n \n {{oneTimePuchaseText}}\n \n{{#showOneTimeComparePrice}}\n\n {{{oneTimePuchaseComparePriceAmount}}}\n\n{{/showOneTimeComparePrice}}\n{{{oneTimePuchaseAmount}}}\n \n \n

\n {{/requires_selling_plan}}\n{{^showSubOptionBeforeOneTime}}\n {{#sellingPlanVariants}}\n

\n \n {{^prepaidFlag}}\n \n {{{name}}}\n

\n {{{formattedPrice}}}\n{{#showSecondFormattedDiscountText}}{{^isFixedPrice}} ({{{secondFormattedDiscountText}}}) {{/isFixedPrice}}{{/showSecondFormattedDiscountText}}\n

\n \n \n {{/prepaidFlag}}\n {{#prepaidFlag}}\n \n {{{name}}}\n

\n \n \n {{/prepaidFlag}}\n \n

\n {{/sellingPlanVariants}}\n{{/showSubOptionBeforeOneTime}}\n

\n{{#showStaticTooltip}}\n\n{{/showStaticTooltip}}\n{{#showTooltip}}\n \n\n{{/showTooltip}}\n\n

{% endraw %}","WIDGET_TYPE_4":"{% raw %}

{{{purchaseOptionsText}}}

\n{{^requires_selling_plan}}\n{{^showSubOptionBeforeOneTime}}\n

\n \n \n {{oneTimePuchaseText}}\n{{#showOneTimeComparePrice}}\n\n {{{oneTimePuchaseComparePriceAmount}}}\n\n{{/showOneTimeComparePrice}}\n {{{oneTimePuchaseAmount}}}/{{{oneTimeFrequencyText}}}\n \n

\n{{/showSubOptionBeforeOneTime}}\n{{/requires_selling_plan}}\n {{#sellingPlanVariants}}\n

\n {{{formattedDiscountText}}}\n \n{{^prepaidFlag}}\n \n {{{name}}}\n

\n {{{formattedPrice}}}\n/{{{sellingPlanFrequencyText}}}{{#isFrequencySubsequent}}{{/isFrequencySubsequent}}\n

\n \n{{/prepaidFlag}}\n{{#prepaidFlag}}\n\n {{{name}}}\n

\n {{{totalPrice}}}\n {{{formattedPrepaidPerDeliveryPriceText}}}\n

\n\n{{/prepaidFlag}}\n

\n {{/sellingPlanVariants}}\n{{^requires_selling_plan}}\n{{#showSubOptionBeforeOneTime}}\n

\n \n \n {{oneTimePuchaseText}}\n{{#showOneTimeComparePrice}}\n\n {{{oneTimePuchaseComparePriceAmount}}}\n\n{{/showOneTimeComparePrice}}\n {{{oneTimePuchaseAmount}}}/{{{oneTimeFrequencyText}}}\n \n

\n{{/showSubOptionBeforeOneTime}}\n{{/requires_selling_plan}}\n

\n{{#showStaticTooltip}}\n\n{{/showStaticTooltip}}\n{{#showTooltip}}\n \n

\n \n{{#showAppstleLink}}\n \n{{/showAppstleLink}}\n

\n{{/showTooltip}}\n\n

{% endraw %}","WIDGET_TYPE_5":"{% raw %}

{{{purchaseOptionsText}}}

\n{{^showSubOptionBeforeOneTime}}\n{{^requires_selling_plan}}\n

\n \n \n {{{oneTimePuchaseText}}}\n \n \n

\n{{/requires_selling_plan}}\n{{/showSubOptionBeforeOneTime}}\n {{#sellingPlanVariants}}\n

\n \n \n {{{name}}}\n \n \n

\n {{/sellingPlanVariants}}\n{{#showSubOptionBeforeOneTime}}\n{{^requires_selling_plan}}\n

\n \n \n {{{oneTimePuchaseText}}}\n \n \n

\n{{/requires_selling_plan}}\n{{/showSubOptionBeforeOneTime}}\n

\n{{#showStaticTooltip}}\n\n{{/showStaticTooltip}}\n{{#showTooltip}}\n \n\n{{/showTooltip}}\n \n

{% endraw %}"}

Backstory is an award-winning bookshop bar in London. Combining service and soul, we offer next-day delivery on 500,000 books, a packed events diary, and the warmest of welcomes.

How Did it Happen?

How Did it Happen?

Details

Tom’s newsletter