Description
Exploring Public Relations and Management Communication examines the strategic importance of PR to organisational performance. Focused on PR in the modern era, it preserves the qualities readers have valued: clarity, evidence-based argument and a link between theory and practice. The 6th Edition was rewritten to account for a transformed geopolitical, media and societal landscape since the previous edition—one in which AI is an everyday communication tool. The authors have introduced new chapters on strategic communications, AI, and communication and leadership in the age of GenAI, while retaining the long-standing themes of relationships, reputation, ethics, planning, measurement and communications management.