How to Love Your Donors (to Death)

A book that will challenge, delight and encourage in equal measure, this uncompromising book bemoans the madness of poor donor stewardship that besets the charitable sector and sets to put it right. A no nonsense book and refreshing look at achieving the real worth of charitable donors. Mining the depths of his extensive knowledge from 30 years of fundraising campaigns and giving countless examples of good and bad, Pidgeon, author and world renowned public speaker, describes the highs and lows of minor donor fundraising and decries the crass attitude of many non-fundraising colleagues to these essential donors. Fundraisers' attitudes to their donors will be changed forever.