Doing Research in the Real World by Eric A. Jensen

If your focus is real world research, this book will provide you with an easy-to-follow, step-by-step guide to planning, delivering, and communicating it successfully. Allowing you to see research in action, this book uses real-world case studies from a wide range of disciplines and global markets, encouraging you to apply best practice to your own work. There is step-by-step guidance on quantitative, qualitative and mixed research methods to introduce you to the intricacies of real-world research. The sixth edition:?? Integrates digital and face-to-face methods to reflect a changing world;?? Reveals the reality of methods and not just the theories behind them;?? Prepares you for your studies with detailed, practical advice.?Accompanied online by a wealth of handpicked tools and resources to help you avoid common pitfalls and learn key skills,?this complete guide is still?the?definitive research companion for you.
Binding: Paperback / softback