Description
<p><b>A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.</b><br><br><i><b>Research Methods for Tourism, Hospitality, Leisure and Events</b> </i>is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations. <br><br>This textbook includes:<br>- Chapter summaries and learning outcomes to consolidate understanding<br>- Reflective questions for self-assessment<br>- Global real-world examples that demonstrate applied research in context<br>- Glossary of key terms <br>- Structured guidance on writing dissertations and final reports<br><br>Whether preparing for a dissertation, an independent project or a future career in tourism and hospitality, <b><i>Research Methods for Tourism, Hospitality, Leisure and Events</i></b> equips students with the methodological tools and analytical skills to produce credible, high-impact research.</p>