Sponsorship in Marketing
Sponsorship in Marketing
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£43.99
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Description
Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
Details
ISBN
9781032941608
Publishers
Taylor & Francis Ltd
Book info
Height: 245 mm
Width: 175 mm
Published Date
