Greenwashing Practices in Company Marketing Communications
Greenwashing Practices in Company Marketing Communications
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Description
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
Details
ISBN
9781032902395
Publishers
Taylor & Francis Ltd
Book info
Height: 223 mm
Width: 149 mm
Published Date
