Loyalty Management
Loyalty Management
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£48.99
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Description
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management.
It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
Details
ISBN
9781032510354
Publishers
Taylor & Francis Ltd
Book info
Height: 155 mm
Width: 235 mm
Published Date
