Description
This book marks the first attempt to explore de-internationalization and re-internationalization through business model innovation. Understanding how firms building on their de-internationalization experience can reconfigure their business models to pursue re-internationalization is vital to firms' growth and survival. Combining sound theorizing and practical insights, this book conjectures that the relationship between de-internationalization and re-internationalization is best understood, theoretically and empirically, through the moderating effect of business model innovation.?This book puts forward an international business-business model research program that will undoubtedly create more questions than answers, making it an exciting, thought-provoking avenue for future research and practice pondering in a VUCA world.?This book is of great interest to practitioners, academics and students of business model innovation and international business, as well as those involved in strategic management for international businesses. ?
Binding: Hardback
Binding: Hardback
