Management Decision-Making, Big Data and Analytics by David Pauleen

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a `critical incidents' feature that make these topics engaging and relevant for students of business and management.? The book features chapters on cutting-edge topics, including:? Big data? Analytics Managing emerging technologies and decision-making? Managing the ethics, security, privacy and legal aspects of data-driven decision-making? The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.? Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.? ?
Binding: Hardback