Description
<p>Who is McLaren's greatest nemesis?<br>What disappoints Ocado about their competitors?<br>What wakes Google up at 4am?<br>Why does Wimbledon sweat the small stuff?<br><br><i><b>Wild Thinking</b></i> will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.<br><br>The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.<br><br>Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of<b><i> Wild Thinking </i></b>explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.<br><br>It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.</p>