Description
Transmedia Storytelling examines how successful stories move between platforms,from traditional media to digital formats, and diagnoses how platform capitalism hastransformed transmedia storytelling from a democratic expansion of storyworlds into amachinery of extraction. Drawing on the author’s dual expertise as both producer and academic, this book analyseshow storytellers create worlds that work successfully across multiple formats throughan abundance of case studies. These case studies span from Marvel and Stranger Thingsto diverse global storytelling ecologies, including Japanese manga serialisation, Koreanplatform co-productions, and Nollywood video-film networks. Readers will discoverpractical tools for developing cross-platform stories, methods for creating effective storybibles and world-building, techniques for adapting characters across different media, andapproaches to inclusive storytelling that acknowledge coherence as labour. The bookalso confronts emerging challenges, including algorithmic personalisation that fragmentsaudiences into parallel monocultures, IP financialisation that transforms franchisesinto liquid assets, and generative AI that automates the appearance of coherence whiledegrading narrative causality. This book provides essential reading for undergraduate and postgraduate studentsundertaking digital storytelling, narrative theory, and film and media production, as wellas media studies classes. It also functions as a hands-on toolkit for industry professionalsalready working within film, gaming, and content creation.