Description
Our journey took us to Annecy, where SALOMON is redefining sport and culture; to Stockholm, where HOUDINI SPORTSWEAR is proving what a better outdoor industry can look like; to Chamonix, where HOKA is pushing the next generation of sportswear and SATISFY is hacking running culture; to Como, where POLYMER WORKSHOP is challenging cycling norms; to Lyon, where MAKSIM KILIACCI & ARTHUR LOMBARDO investigate stealth and reconnaissance in technical apparel; to Paris, where FOARMS are rethinking the footwear landscape; and to ?umperk, where TILAK confronts the realities of outdoor manufacturing in Europe. In Chamonix and Oslo, we also developed visual experiments with local talents. Along the way, we produced research articles, surveys, galleries, and more. At the same time, we continued to spotlight the community through our TECANVAS series, replacing traditional advertising with creativity and individual expression.