Description
This book provides a practical and concise guide to establishing a sustainable event management system in your organization step by step. Sustainability has long been a key factor for the future of the event industry. The international standard ISO 20121 offers a clear framework for this, but implementing this abstract set of rules remains a challenge for many companies. Using concrete examples from the industry and tried-and-tested practical recommendations, the authors explain how to translate the standard into day-to-day business operations—from the fundamentals of the PDCA cycle, to leadership, planning, and operations, all the way to real-world applications across different trades. A resource for managing directors, sustainability officers, and quality managers who are ready to finally begin implementing the standard—boosting competitiveness and achieving lasting impact in the event industry.