Description
Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context in which any hospitality organisation operates. This new third edition has been revised and updated to reflect recent developments and trends in the field and includes the following:New contemporary topics such as digital disruption, market forces, and technological change. Recent advances such as AI, workforce, mixed accommodation, and yield management. Updated examples and case studies throughout from varying hospitality organisations at different scales across the world to demonstrate the globalisation of the hospitality business. Accessible and timely, this book equips students and aspiring hospitality managers with the necessary knowledge, expertise, and skills in hospitality business development and planning. It is a must-read for anyone studying or working within the hospitality industry.