Description
<p><b>Turn learning into a strategic driver of performance by creating real demand across your workforce.</b><br><b><br><i>Driving Demand for Learning</i></b> by <b>Ashley Hinchcliffe </b>is a practical guide for mid-to-senior L&D professionals, learning leaders and talent development managers who need to close the gap between learning investment and business performance.<br><br>Focusing on demand generation, it explains how to position, promote and optimize learning so it competes effectively for employee attention. Using behavioral science, campaign thinking and real-world examples from organizations including Expedia, TikTok, Google, HSBC, BT and Sainsbury's, this book provides a clear framework to align learning with measurable business outcomes.<br><br>You will learn how to:<br>- Build demand for learning across your workforce<br>- Compete for attention in busy, distracted environments<br>- Apply behavioral science to influence engagement<br>- Align learning metrics with productivity and revenue<br>- Continuously optimize learning using data insights<br><br><b><i>Driving Demand for Learning</i></b> equips you with the skills to reposition L&D as a strategic driver of performance, ensuring learning delivers measurable business value.<br><br><b><i>Themes include: </i></b><i>learning engagement, demand generation, L&D strategy, behavioral science, workforce development, learning analytics</i></p>