Description
China, Tourism and Technology charts China’s rise to becoming the world’s largesttravel economy and examines how home-grown mobile travel ecosystems, AImodels, Super Apps, mega-brands and government-backed tech strategies continueto shape tourism worldwide. Readers will discover how China’s closed-loop travel-tech networks built onpowerful app platforms for booking, payments, social commerce and livestreamingcreate unique consumer privileges and formidable entry barriers for globalcompetitors. Through insider interviews, research and case studies, the book explainshow these innovations drive Chinese travel behaviours at home and abroad, and howinternational businesses seeking growth should respond. This book equips travel industry professionals, policymakers, academics andinternational brands to anticipate trends and seize opportunities in a rapidly evolvingmarket, as well as offering tourism students practical insights into Chinese digitalecosystems and consumer trends and global market dynamics.