Salon Moderne by Monica Lutz

Hair Affair, Haircore, Jennyf'hair: hair?salons are curious little worlds. Their names angle for?attention, as do the window displays touting their particular aesthetic. The names and window displays?of the Swiss salons showcased in Salon Moderne?are veritable gems: there's a window adorned with?Corinthian columns, fishing nets and shells, for?example, another decorated with model cars and a?signed soccer ball, still others featuring carnival masks, colorful life preservers during the summer?season, or photos of Miss Switzerlands past and?present. But what could Swiss hairdressers possibly be?thinking when they place a nibbled-at pine cone and a?wooden hedgehog (half of whose spines are broken)?on a styrofoam pedestal in the window? Well, it?appears that hair salon window-dressing is an art unto?itself, at once fascinating, perplexing and risible, often?more or less divorced from the core business itself,?and the sheer diversity of its one-off productions is?unrivalled in any other line of retail business. That such?a decorative culture should survive into the age of?professional branding is but one more reason to?devote a whole book to this bizarre phenomenon. After Gut Holz (2008), presenting a selection of?aesthetically intriguing bowling alleys in Switzerland,?and Die sch?nsten Schweizer Tea Rooms (2004), featuring the most stylish Swiss tea room interiors of?the 1960s and '70s, Salon Moderne is the third book?by editors Fabienne Eggelh?fer and Monica Lutz to?be published by Edition Patrick Frey.
Binding: Hardback