Writing Effectively in Print and on the Web

The book covers writing for both print and Web-based publications and is aimed at all types of libraries.

In this book, you will learn how to:

• Define your audience and your primary messages
• Simplify your writing so that it is succinct and understandable
• Structure your written content so that it is most usable and accessible to your audience
• Approach different forms of writing in a way that is most effective to getting your message across
• Establish a voice and tone that reflects the identity of your organization and yourself as a professional