Description
AI offers unprecedented opportunities for marketing innovation, but also presents significant challenges for mid to senior marketers who must understand and deploy these technologies effectively and efficiently within their teams and brands.
This book works to demystify AI, providing marketers with clear, practical frameworks for integration, backed by real-world examples and expert insights from global companies such as Lindex, Alibaba and VMWare. Exploring how to incorporate AI into existing marketing strategies, as well as how to develop new AI-first approaches, this book is a roadmap on how marketing professionals can harness the transformative power of artificial intelligence to improve the efficiency and effectiveness or their campaigns and drive higher sales to accelerate business growth.
Covering issues such as how to use AI ethically in marketing, as well as how to stay on top of emerging AI technologies and their impact on marketing, this book not only enables marketers to implement AI successfully into their daily workflows today, but prepares professionals for upcoming changes and opportunities. It also enables senior marketing leaders to appropriately structure and equip their team to best weather the changes, ensuring that their organization is best set up for success.
Binding: Hardback