Description
<p><b>What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?</b><br><br>The second edition of <b><i>AI Strategy for Sales and Marketing</i></b> offers proven frameworks and expert insights to help senior professionals harness artificial intelligence for customer-centric sales growth. This authoritative guide blends the latest research with practical tools, enabling informed leadership to navigate AI-driven personalization, team upskilling, omnichannel experiences and ethical governance. Featuring exclusive interviews with executives from L'Oreal, Salesforce and UOB, it equips leaders to deliver sustained ROI in an evolving landscape.<br><br>You'll learn how to: <br>- Apply strategic models to integrate AI across marketing and sales functions<br>- Utilize data-led decision making to enhance customer experience and loyalty<br>- Drive organizational change with AI-driven team development and productivity tools<br>- Manage AI governance and ethical considerations to build consumer trust<br><b>- New to this edition:</b> Fresh interviews and real-world examples, new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, updates to the ethical landscape globally and the introduction to a new framework called the AI Playbook<br><br>Designed for senior marketing and sales executives, this guide empowers you to lead AI adoption that aligns with business objectives and delivers lasting results.<br><br><br><b><i>Themes include:</i></b> <i>Strategic models, Leadership, Data-led decision making, Financial impact, Ethical AI governance</i></p>