Description
<p><b>How can brands attract and retain customers more effectively by understanding people's emotional motivations?</b><br><b><br><i>Brand Desire</i></b> is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent decision-making. Written by pioneering brand strategist <b>Kevin Perlmutter</b>, this modern-day approach combines behavioral science, data-led customer insight and practical frameworks to help you develop brand strategies, marketing and experiences that outperform traditional approaches.<br><br>This book draws on interviews and behind-the-scenes details from diverse organizations, including AT&T Performing Arts Center, Sundless, Rise, Scratch Event DJs, ServiceByte and Blue Ridge. <b><i>Brand Desire </i></b>also features evidence-backed tactics from emotionally intelligent brands such as Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose and Ben & Jerry's that create strong customer connections and unlock sustainable growth.<br><br>You will learn how to:<br><br>- Align brand strategy with emotional drivers that influence buying decisions <br>- Apply behavioral science to strengthen brand positioning and differentiation <br>- Ensure consistent and customer-focused execution through the Limbic Sparks model <br>- Provides insights from neuroscientists, analysts and leaders at brands such as Gartner, Google and PepsiCo<br><br>With real-world examples, actionable tools and introducing a groundbreaking strategic model, <b><i>Brand Desire</i></b> equips you to earn brand loyalty, increase brand equity and deliver growth in an evolving market.<br><br><i><b>Themes include</b>: brand strategy, emotional intelligence, behavioral science, consumer behavior, leadership in marketing</i></p>