Description
<p><b>How can senior marketing leaders drive sustained brand growth amid shifting industry priorities?</b><br><br><b><i>Effective Brand Building</i></b> offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.<br><br>You'll learn how to: <br>- Apply best-practice models to embed brand building within organizational processes<br>- Leverage expert insights from award-winning marketer <b>Andrew Geoghegan</b><br>- Use data-led approaches to measure impact and maximize ROI<br>- Analyze real-world examples from McDonald's, Apple, Mondelez and Unilever<br>- Develop leadership strategies that deliver consistent, scalable growth<br><br><br>This essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.<br><br><b><br><i>Themes include:</i></b> <i>Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices</i></p>