Description
PRE-ORDER NOW - Published: 22/01/2026
Examining contemporary understandings of the term `cult', this book brings together scholars from multiple disciplines, including sociology, anthropology and religious studies. Focusing on how `cult rhetoric' affects our perceptions of new religious movements, the contributors explore how these minority groups have developed and deconstruct the language we use to describe them. Ranging from the `Cult of Trump' and `Cult of COVID', to the campaigns of mass media, this book recognises that contemporary `cult rhetoric' has become hybridised and suggests a more nuanced study of contemporary religion. Topics include online religions, political `cults', `apostate' testimony and the current `othered' position of the study of minority religions.Binding: Paperback / softback