Listen Up! : How to Tune In to Customers and Turn Down the Noise by Karen Mangia

There's one voice that matters more than any other: the voice of the customer.??Learn how to fully understand?the number one source of your organization's prosperity, profits,?and productivity.??These?actionable?insights will help you to better connect with?your customers and gain an?undeniable?lead?over?your competition.? Listen?Up!:?How to Tune?In?to Customers?and Turn Down?the Noise?teaches readers how to?create a customer experience that's built on listening and designed for engagement.?Author and Salesforce executive Karen Mangia has created a practical and comprehensive?examination of?how best-of-breed companies listen and respond to customer demands-creating?a foundation of customer success, loyalty,?and brand?evolution.?? Listen Up!?features discussions about:How to go beyond the survey: best?practices associated with customer understanding, customer experience,?and customer service How to move from deep listening to?data-based insights into?customer behaviorThe statistics and stories behind companies, organizations,?and even city governments?that have created a customer-centric cultureHow powerful new questions can offer a fresh perspective into any customer, anywhere: empowering your customer-facing teams, including sales teams, in the current marketWinning greater mindshare, and?market share, with a fresh look at the future of customer service, customer success,?and customer satisfaction Perfect for anyone in a leadership or management role in a customer-facing organization,?including sales teams, business development leaders and marketing professionals,?Listen Up!?belongs on the bookshelves of executives,?customer service and success?employees, and?leaders who?want to better engage with the one voice that matters most: the voice of the customer.
Binding: Hardback