Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History by Ben Mezrich

`An excitable, high-octane account' - IndependentIn October 2022, Elon Musk marched through Twitter's front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come - brutal mass firings, an exodus of advertisers and `blue-tick' celebrities and a vicious battle for control. With unique access to Twitter insiders and Musk's confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter's blue-tick system, and how did it lead to the near-collapse of the company's revenue? Will Twitter - now X - survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time. `Mezrich's books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane' - Evening Standard
Binding: Paperback / softback