Description
<p>The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of <i><b>Starting a Successful Business</b> </i>is your definitive guide to setting up a business that will thrive. <br><br><b><i>Starting a Successful Business</i></b> contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.<br><br>Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this <b><i>Starting a Successful Business </i></b>a cutting-edge and modern resource to show you how to make your business a success.</p>