Description
<p><b>Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. </b><br><br><b><i>Strategic Selling</i></b> presented the idea of selling as a joint venture, introducing the influential concept of 'win-win' and making it one of the bestselling books on sales ever published. The response to 'win-win' was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry.<br><br>Now, learn from the latest, third edition of this genuine business classic with <i><b>The New Strategic Selling </b></i>which confronts the rapidly changing world of B2B sales including:<br>- Real-world examples<br>- Strategies for confronting the competition<br>- New content on the most common challenges and questions from the Miller Heiman workshop <br><br><i><b>The New Strategic Selling</b></i> remains essential reading for any sales directors, managers or executives in any type of company and industry.</p>