24th June, 7.30pm - Soumaya Keynes, How To Win A Trade War: A Friendly Guide To An Unfriendly World

Backstory, 71 Balham High Rd, SW12 9AP

Financial Times columnist and podcaster, Soumaya Keynes, joins us to talk about her irreverent guide to our modern economic world.

About the book:

A witty, essential guide to our new era of economic competition. From Soumaya Keynes, podcaster and columnist at the Financial Times and Chad Bown, a senior fellow at the Peterson Institute for International Economics.

We used to take trade for granted. Trillions of dollars of goods and services crossed borders each year, made possible by a global, rules-based system.

Nobody paid too much attention to supply chains: they just worked.

Now, Trump's latest tariff announcement can crash markets, ruin your pension, and sour decades-long alliances. Brexit can sever Britain from its closest trading partners. China's export restrictions on rare earths could bring the West's car production to a crashing halt.

Curbs on trade in cutting-edge chips could determine who wins the AI race. The stakes couldn't be higher.

In this irreverent guide to our economic world, Keynes and Bown explore the history, players, and rules of trade, asking how we prepare for what the future might hold. Could trade wars lead to hot wars? What can the West learn from China?

Timely, funny and informative, How to Win a Trade War argues that the old system is dead.

But what will emerge in its place? And ultimately, what is at stake for you, your country, and your company?

'Full of insight. This is critical reading for anyone trying to make sense of today's trade disputes' - Chris Miller, bestselling author of Chip War and winner of the Financial Times Business Book of the Year Award

Tickets Available:

Ticket only - £15 (This ticket does not include a copy of the book. You can decide to buy a copy on the night, but this will be charged in addition, at the full price of the book.)

Ticket & book  (RRP £22) - £29 (To collect on the night.)