{"product_id":"wild-thinking","title":"Wild Thinking","description":"\u0026lt;p\u0026gt;Who is McLaren's greatest nemesis?\u0026lt;br\u0026gt;What disappoints Ocado about their competitors?\u0026lt;br\u0026gt;What wakes Google up at 4am?\u0026lt;br\u0026gt;Why does Wimbledon sweat the small stuff?\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;i\u0026gt;\u0026lt;b\u0026gt;Wild Thinking\u0026lt;\/b\u0026gt;\u0026lt;\/i\u0026gt; will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Including interviews with Google, Ocado, McLaren, Comic Relief, V\u0026amp;amp;A, National Trust, Dropbox and more, each chapter of\u0026lt;b\u0026gt;\u0026lt;i\u0026gt; Wild Thinking \u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.\u0026lt;\/p\u0026gt;","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57481512976757,"sku":"9780749484507","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780749484507.jpg?v=1786089779","url":"https:\/\/backstory.london\/products\/wild-thinking","provider":"Backstory","version":"1.0","type":"link"}