{"product_id":"viral-loop","title":"Viral Loop","description":"\u003cp\u003eYou read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year''s word-of-mouth sensation. \u003cbr\u003e\u003cbr\u003eThis is the first to analyze the power of the ''pass-it-on'' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. \u003cbr\u003e\u003cbr\u003eOutfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model''s reliance on replication: what''s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can''t share your photos? Where''s the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. \u003cbr\u003e\u003cbr\u003eFind out why the Loop will catch us all up, sooner rather than later...\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57481604137333,"sku":"9780340918692","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780340918692.jpg?v=1786089883","url":"https:\/\/backstory.london\/products\/viral-loop","provider":"Backstory","version":"1.0","type":"link"}