{"product_id":"uncopyable","title":"Uncopyable","description":"What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your \"secret sauce\" and get their \"better-than-you\" version on the market faster than you can say \"Usain Bolt.\" \u003cp\u003e\u003c\/p\u003e Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. \u003cp\u003e\u003c\/p\u003e Better pricing? You're kidding, right? The company that lives on price dies on price. \u003cp\u003e\u003c\/p\u003e Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. \u003cp\u003e\u003c\/p\u003e The Solution? \u003cp\u003e\u003c\/p\u003e You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In \u003ci\u003eUncopyable\u003c\/i\u003e, Steve Miller compellingly argues that new advantage isn't found by going \"outside the box\" - you must actually build your own box. \u003ci\u003eUncopyable\u003c\/i\u003e will guide you to achieving an unfair and enduring competitive advantage.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57647757001077,"sku":"9781640951709","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781640951709.jpg?v=1791828479","url":"https:\/\/backstory.london\/products\/uncopyable","provider":"Backstory","version":"1.0","type":"link"}