{"product_id":"type","title":"Type","description":"\u003cp\u003eThis comprehensive and completely updated collection offers a thorough overview of \u003cstrong\u003etypeface design from 1455 to the present day\u003c\/strong\u003e. A series of exquisitely designed catalogues traces the \u003cstrong\u003eevolution of the printed letter via specimens in roman, italic, bold, semibold, narrow, and broad fonts\u003c\/strong\u003e.  Borders, ornaments, initial letters, and decorations are also included,  along with lithographic examples, letters by sign writers, inscription  carvers, and calligraphers.\u003cbr\u003e\u003cbr\u003eFeatured type designers include:  \u003cstrong\u003eWilliam Caslon\u003c\/strong\u003e, \u003cstrong\u003eFritz Helmuth Ehmcke\u003c\/strong\u003e, \u003cstrong\u003ePeter Behrens\u003c\/strong\u003e, \u003cstrong\u003eRudolf Koch\u003c\/strong\u003e, \u003cstrong\u003eEric Gill\u003c\/strong\u003e, \u003cstrong\u003eJan van Krimpen\u003c\/strong\u003e, \u003cstrong\u003ePaul Renner\u003c\/strong\u003e, \u003cstrong\u003eJan Tschichold\u003c\/strong\u003e, \u003cstrong\u003eA. M. Cassandre\u003c\/strong\u003e, \u003cstrong\u003eAldo Novarese\u003c\/strong\u003e, and \u003cstrong\u003eAdrian Frutiger\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57510118228341,"sku":"9783754403020","price":30.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/type","provider":"Backstory","version":"1.0","type":"link"}