{"product_id":"tourism","title":"Tourism","description":"\u003cp\u003eTourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. \u003ci\u003eTourism: A Modern Synthesis \u003c\/i\u003eis an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a business approach to the subject, reflecting developments in the teaching and content of university courses, and the text covers both key principles and contemporary themes and issues at a global scale.\u003c\/p\u003e\u003cp\u003eAmong the new features and topics included in this fifth edition are:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNew and fully updated case studies to reflect current trends and emerging markets including Africa and Asia.\u003c\/li\u003e\n\u003cli\u003eUp-to-date content on disruptive technologies such as Airbnb, low-cost airlines, the e-travel revolution and future developments.\u003c\/li\u003e\n\u003cli\u003eCurrent debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals.\u003c\/li\u003e\n\u003cli\u003eNew content on evolving topics such as future employment, human resource management in tourism and generational marketing.\u003c\/li\u003e\n\u003cli\u003eFully updated statistics and data.\u003c\/li\u003e\n\u003cli\u003eA brand-new Companion Website including an instructor’s manual, supplementary case studies, weblinks, multiple choice questions and PowerPoint slides.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is the ideal guide to tourism for students across all levels, serving as a point of reference throughout a programme of study.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57466789560693,"sku":"9780367437367","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780367437367.jpg?v=1785654852","url":"https:\/\/backstory.london\/products\/tourism","provider":"Backstory","version":"1.0","type":"link"}