{"product_id":"to-start-up-or-not-to-start-up","title":"To Start Up or Not to Start Up?","description":"In a world of viral pitch decks and success stories, starting a business can seem easier than it really is. With every headline promising overnight unicorns, it’s tempting to believe all you need is a great idea and passion. But anyone who’s been through it knows: building a sustainable business requires much more than enthusiasm – it demands clarity, readiness, and strategic self-awareness. This vital book helps you slow down before you speed up.   Written by a seasoned entrepreneur and executive who has worked with Fortune 500 companies, startups and leadership teams in more than 50 countries, this book distils two decades of experience into a practical and deeply reflective decision-making guide. At the heart of the book are 24 essential questions that every aspiring founder and entrepreneur must reflect on and answer honestly, organized in six categories: mindset, market, strategy, money, team, and systems. They are the same questions asked in boardrooms, investor meetings, co-founder negotiations…and sleepless nights.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57510232719733,"sku":"9781918215298","price":14.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/to-start-up-or-not-to-start-up","provider":"Backstory","version":"1.0","type":"link"}