{"product_id":"the-three-fears-every-leader-has-to-know","title":"The Three Fears Every Leader Has to Know","description":"Fear is an inescapable part of how human beings experience reality. The impact of fear becomes particularly evident in a crisis. When a crisis strikes, be it a war, a pandemic, global warming or a financial crisis, leaders are challenged to exercise sound judgement by speaking and acting. This book argues that there are three fears every leader has to know – apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader’s appeal to fear may serve a constructive purpose in a crisis.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57492218708341,"sku":"9783031089831","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783031089831.jpg?v=1786529047","url":"https:\/\/backstory.london\/products\/the-three-fears-every-leader-has-to-know","provider":"Backstory","version":"1.0","type":"link"}