{"product_id":"the-thought-leadership-handbook","title":"The Thought Leadership Handbook","description":"\u003cp\u003eDiscover the tools and traits of the leaders who shape the world’s big ideas.\u003c\/p\u003e\u003cp\u003eThought leadership can feel lonely because most practitioners only see their own struggles—late-night doubts, exhilarating breakthroughs, and the messy middle no one talks about.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Thought Leadership Handbook\u003c\/em\u003e pulls back the curtain on a discipline that often feels like improvisation to bring clarity and a common vernacular that will help define the industry going forward. It’s a groundbreaking work for the executives, speakers, visionaries, and above all, thinkers across industries who dedicate their lives to making a lasting difference.\u003c\/p\u003e\u003cp\u003eBill Sherman and Peter Winick of Thought Leadership Leverage have guided hundreds of clients to amplifying their messages. Their more than 700 conversations on their award-winning podcast \u003cem\u003eLeveraging Thought Leadership\u003c\/em\u003e form the backbone of this handbook, as they skip the predictable “expert questions” and instead explored the lived journey of being a thought leader. Along with publishing industry expert Naren Aryal, they translate those vulnerable conversations into a practical, deeply insightful field guide. Across thousands of stories, patterns emerged, leading to five thought leadership avatars—Growth-Minded CEOs, Impact and Legacy Executives, Thought Leaders on the Run, In-House Experts, and Hall of Fame Thinkers—that provide context to help you elevate your goals and strategies in this dynamic sphere of influence.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Thought Leadership Handbook\u003c\/em\u003e reveals the patterns you can’t see alone. With candid case studies, proven frameworks, and hands-on tools, you’ll identify your path, sharpen your strategy, and take confident steps forward -- whether you’re seeking sustainability, scale, or a legacy of impact.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57647727182197,"sku":"9798891385320","price":30.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9798891385320.jpg?v=1791828224","url":"https:\/\/backstory.london\/products\/the-thought-leadership-handbook","provider":"Backstory","version":"1.0","type":"link"}