{"product_id":"the-non-obvious-guide-to-public-relations-communication","title":"The Non-Obvious Guide To Public Relations \u0026 Communication","description":"\u003cp\u003e\u003cstrong\u003eThe NOG to Public Relations \u0026amp; Communication\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing one of the most powerful yet misunderstood management functions of the modern age: public relations. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMore than a century after it entered the business lexicon, the brand – and market – building potential of PR is still barely tapped into. Why? Because if business leaders don’t understand, at a fundamental level, how PR contributes to the bottom line, they’re unlikely to invest in it.\u003c\/p\u003e\u003cp\u003eIn this guide, award-winning PR strategist and teacher Shonali Burke sets the record straight about the power of PR, showing you how – when done right – it is by far the most effective way to build trust with your audiences and, as a result, transform your brand’s position, thought leadership, and market share.\u003c\/p\u003e\u003cp\u003eIn this guide, you will learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to connect PR to business goals from the get-go\u003c\/li\u003e\n\u003cli\u003eHow to write a PR strategy that makes business sense\u003c\/li\u003e\n\u003cli\u003eHow to humanize your business by telling data-driven stories\u003c\/li\u003e\n\u003cli\u003eWhat The 7C Social PR Framework™ is and how to use it\u003c\/li\u003e\n\u003cli\u003eHow to identify and work with influencers who matter… including the media, and\u003c\/li\u003e\n\u003cli\u003eHow to measure PR, so you can truly capture its value\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eShonali channels her 20+ years’ experience working with some of the most beloved brands in the world into this guide, which is extensively illustrated with anecdotes and use cases from a wide range of industry and business leaders. Whether you’re a new professional or seasoned leader, this guide will become your trusted roadmap to developing and implementing \u003cem\u003eyour\u003c\/em\u003e winning PR strategy.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57504800899445,"sku":"9781646870677","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781646870677.jpg?v=1786953718","url":"https:\/\/backstory.london\/products\/the-non-obvious-guide-to-public-relations-communication","provider":"Backstory","version":"1.0","type":"link"}