{"product_id":"the-flower-farmer","title":"The Flower Farmer","description":"\u003cb\u003eFrom taking cuttings to winning new customers, this is \u003ci\u003ethe\u003c\/i\u003e guide to growing beautiful organic flowers for enjoyment or profit\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eOver 75,000 copies sold!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe first edition of \u003ci\u003eThe Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers\u003c\/i\u003e helped thousands of small growers start successful cut-flower businesses. This expanded and thoroughly revised second edition has become equally influential for backyard novices and experienced growers alike.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eNew sections in this edition include:\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eUtilizing greenhouses\u003c\/li\u003e\n\u003cli\u003eRecommendations for flower cultivars\u003c\/li\u003e\n\u003cli\u003ePost-harvest handling\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eAlso updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.\u003cbr\u003e\u003cb\u003e\u003cbr\u003eFor the beginner and backyard gardener, there is an extensive section on the basics, including\u003c\/b\u003e:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eVariety selection\u003c\/li\u003e\n\u003cli\u003eSoil preparation\u003c\/li\u003e\n\u003cli\u003ePlanting, cultivation \u0026amp; harvest\u003c\/li\u003e\n\u003cli\u003eFloral design\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eFor the commercial grower, \u003ci\u003eThe Flower Farmer, 2nd Edition \u003c\/i\u003eincludes information about:\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eLarger-scale production\u003c\/li\u003e\n\u003cli\u003eAdvice about selling to florists, wholesalers, and supermarkets\u003c\/li\u003e\n\u003cli\u003eUnderstanding the wedding and farmers market customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThis updated edition also includes revised profiles of successful growers, offering behind-the-scenes insight into the operation of some of the most cutting-edge flower farmers in the country. Because of the extensive revisions and enhanced content, \u003ci\u003eThe Flower Farmer, 2nd Edition\u003c\/i\u003e is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57492397293941,"sku":"9781933392653","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781933392653.jpg?v=1786529236","url":"https:\/\/backstory.london\/products\/the-flower-farmer","provider":"Backstory","version":"1.0","type":"link"}