{"product_id":"the-digital-first-customer-experience","title":"Digital-First Customer Experience","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;WINNER: \u0026lt;\/b\u0026gt;\u0026lt;i\u0026gt;NYC Big Book Award 2024 - Sales \u0026amp;amp; Marketing\u0026lt;\/i\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;SEMI-FINALIST:\u0026lt;\/b\u0026gt; \u0026lt;i\u0026gt;Leonard L. Berry Marketing Book Award\u0026lt;\/i\u0026gt;\u0026lt;i\u0026gt; 2024\u0026lt;\/i\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;br\u0026gt;The definitive guide to designing digital-first experiences customers love.\u0026lt;\/b\u0026gt; \u0026lt;br\u0026gt;\u0026lt;br\u0026gt; In his third book on the topic of customer experience, bestselling author and consultant \u0026lt;b\u0026gt;Joe Wheeler\u0026lt;\/b\u0026gt; tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Part One introduces the new \"3 Cs\", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the \u0026lt;i\u0026gt;right\u0026lt;\/i\u0026gt; problems, develop a measurable \u0026lt;i\u0026gt;business case\u0026lt;\/i\u0026gt;, design digital-first experiences customers love and execute the new design at scale.\u0026lt;\/p\u0026gt;","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57483581063541,"sku":"9781398612631","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398612631.jpg?v=1786178820","url":"https:\/\/backstory.london\/products\/the-digital-first-customer-experience","provider":"Backstory","version":"1.0","type":"link"}