{"product_id":"the-creativity-paradox","title":"The Creativity Paradox","description":"\u003cp\u003e\u003cstrong\u003eWhy do bold ideas die inside well-managed companies, and how can leaders create the right conditions for them to thrive?\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eParadox seems inescapable when it comes to organizational innovation, especially in high-stakes sectors. How do leaders navigate freedom and structure, risk and responsibility, collaboration and solitude, originality and incremental improvement to turn ideas into impact?\u003c\/p\u003e \u003cp\u003eDrawing on 15 years of cross-industry experience, Abdelmoula El Hadi blends neuroscience, psychology, and real-world case studies from manufacturing, engineering and industrial technology. His IDEA Flow framework is a practical tool for navigating these paradoxes at the heart of creativity, allowing you to reliably spark creativity under pressure, nurture it in complex systems, and turn it into meaningful results.\u003c\/p\u003e \u003cp\u003eThis is not a book about flashy brainstorming or startup clichés. It''s a guide for leaders in high-stakes (and heavy) industries who need innovation that actually works in practice. With real-world stories, reflective questions and practical tools, it equips you to design creativity into your operating culture.\u003c\/p\u003e \u003cp\u003eAbdelmoula El Hadi is an internationally recognized innovation leader and Head of Innovation at Knauf Insulation. With 15 years of cross-industry experience, he helps organizations spark creativity under constraints.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57507911336309,"sku":"9781788609968","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781788609968.jpg?v=1787043059","url":"https:\/\/backstory.london\/products\/the-creativity-paradox","provider":"Backstory","version":"1.0","type":"link"}