{"product_id":"the-art-of-going-global","title":"The Art of Going Global","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInternationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step ? cultivating a truly international perspective in your senior management team ? it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, \u003ci\u003eThe Art of Going Global\u003c\/i\u003e will help to improve your decision-making capabilities in relation to a range of challenges, including:\u003c\/p\u003e\u003cp\u003e·           Selecting foreign markets \u003c\/p\u003e\u003cp\u003e·           Adapting your business model\u003c\/p\u003e·           Navigating uncertain global markets\u003cp\u003e\u003c\/p\u003e\u003cp\u003e·           Managing across cultures\u003c\/p\u003e\u003cp\u003e·           Choosing between entry mode options\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWith case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57492328087925,"sku":"9783030210434","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9783030210434.jpg?v=1786529163","url":"https:\/\/backstory.london\/products\/the-art-of-going-global","provider":"Backstory","version":"1.0","type":"link"}