{"product_id":"straightforward-business-plan","title":"The Straightforward Business Plan","description":"This Revised publication in the Straightforward Guides Series, The Straightforward Business Plan, is a comprehensive guide to all aspects of the ongoing planning and development of a business including internet-based businesses. The book covers all areas of business planning. As the economic climate gets tougher then the importance of creating a successful and effective business plan is that much greater. The book will prove invaluable to all those who are involved in setting up a business, whether small or medium size.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57507689562485,"sku":"9781802365313","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781802365313.jpg?v=1787042809","url":"https:\/\/backstory.london\/products\/straightforward-business-plan","provider":"Backstory","version":"1.0","type":"link"}