{"product_id":"story-rules","title":"Story Rules","description":"Unfortunately, \"storytelling\" has become a bit of a buzzword. As a result, there are many people extolling its virtues and teaching it through their unique approach to the craft. One reason for this confusion is that most existing books on storytelling have a narrow approach. They pick up one niche on storytelling (e.g. story structure or charts or anecdotes or visual hierarchy) and claim that their approach is all there is to storytelling.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57481608331637,"sku":"9780143478201","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780143478201.jpg?v=1786089887","url":"https:\/\/backstory.london\/products\/story-rules","provider":"Backstory","version":"1.0","type":"link"}