{"product_id":"smartphone-marketing","title":"Smartphone Marketing","description":"This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57536505708917,"sku":"9783032332134","price":34.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/backstory.london\/products\/smartphone-marketing","provider":"Backstory","version":"1.0","type":"link"}