{"product_id":"serendipity","title":"Serendipity","description":"\u003cp\u003e\u003cb\u003eEataly  founder Oscar Farinetti reveals the accidental, serendipitous   discoveries that gave birth to some of the world's most well-known   gastronomic delights.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDid you know that your morning coffee could be thanks to a herd of  energetic goats? Or that a forgotten ingredient is behind the invention  of the beloved brownie? Who got the fright of their life discovering  corn could pop? And which popular soft drink started out as a medicinal  syrup?\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eSerendipity\u003c\/i\u003e, Oscar Farinetti, founder of the  high-end global food chain Eataly, shares fifty remarkable stories of  how some of the greatest successes and examples of excellence in the  food world came about by chance, from the invention of foods such as  tarte tatin to the sandwich, as well as products like Nutella and corn  flakes, plus some of the world's best wines, Gorgonzola cheese, balsamic  vinegar, French fries, rum, and even the ice-cream cone. As Farinetti  dives deep into these extraordinary histories, insightful and  entertaining interviews with leading artisan food producers, chefs,  inventors, and CEOs around the world provide additional color and rare  context. The result is a remarkable read that explores humankind's  never-ending quest to discover something new and reminds us that our  mistakes, our flaws, and our failures can often be the most necessary  ingredient in finding success.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57510214369653,"sku":"9781954641846","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781954641846.jpg?v=1787130549","url":"https:\/\/backstory.london\/products\/serendipity","provider":"Backstory","version":"1.0","type":"link"}