{"product_id":"semiotics-for-designers-and-illustrators-1","title":"Semiotics for Designers and Illustrators","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eSemiotics for Designers and Illustrators\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e focuses on Charles Sanders Peirce’s pragmatic theory of Semiosis (semiotic sign-action) to provide creatives with fresh confidence to supercharge their visual communications to a new level, and to hook and retain audience attention.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e With creative-centric language and visual examples from around the world, readers will quickly learn about Peirce’s pragmatic semiotics, and the determination flow that powers its semiotic sign-action. The book walks through the semiotic journey that underpins all visual communication, whether a creative encodes semiotic signs or not in their designs’ or illustrations’ ideation phase.\u003cbr\u003e\u003cbr\u003e Dave Wood reveals what a pragmatic semiotic sign is, and how understanding the target audience’s socio-cultural lived experiences can provide crucial insights to help craft aesthetics. At the end of each chapter there is a case study on different aspects of applying Semiosis within creative work.\u003cbr\u003e\u003cbr\u003e The book helps readers to understand how to encode semiotic signs into their ideas and concepts by applying a pragmatic semiotic framework, and how Peirce’s semiotic sign-action can help creatives enhance how they visually communicate to their target audiences.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503764480373,"sku":"9781350523395","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781350523395.jpg?v=1786867475","url":"https:\/\/backstory.london\/products\/semiotics-for-designers-and-illustrators-1","provider":"Backstory","version":"1.0","type":"link"}