{"product_id":"secret-sauce-1","title":"Secret Sauce","description":"\u003cp\u003e\u003cstrong\u003eThis helpful resource shows you how to transform unconvincing messages into compelling copy. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe new rules for persuasive messaging. When it comes to messaging, what worked in the past won''t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.\u003c\/p\u003e\u003cp\u003eThis book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, \u003cem\u003eSecret Sauce\u003c\/em\u003e provides:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClear examples of what works and what doesn''t\u003c\/li\u003e\n\u003cli\u003eFascinating insights from behavioral and neurological research\u003c\/li\u003e\n\u003cli\u003ePowerful lessons from successful and failed campaigns\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eLess than 10 percent of marketing messages are truly compelling-engaging the head and heart. \u003cem\u003eSecret Sauce\u003c\/em\u003e helps you weed out the clutter and craft messages that stick.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503577244021,"sku":"9781400246397","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781400246397.jpg?v=1786867283","url":"https:\/\/backstory.london\/products\/secret-sauce-1","provider":"Backstory","version":"1.0","type":"link"}