{"product_id":"real-deal","title":"Real Deal","description":"\u003cp\u003eAfter dropping out of school at just sixteen, James Caan started his business life in a broom cupboard with no qualifications and two pieces of fatherly wisdom: ''observe the masses and do the opposite'' and ''always look for opportunities where both parties benefit''. Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of £130 million and swiftly became one of Britain''s most successful entrepreneurs.\u003cbr\u003e\u003cbr\u003eFrom Caan''s childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, \u003ci\u003eThe Real Deal\u003c\/i\u003e traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on \u003ci\u003eDragons'' Den\u003c\/i\u003e and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country''s most insightful businessmen.\u003c\/p\u003e","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57481546498421,"sku":"9780753515099","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9780753515099.jpg?v=1786089816","url":"https:\/\/backstory.london\/products\/real-deal","provider":"Backstory","version":"1.0","type":"link"}