{"product_id":"questionnaire-design-1","title":"Questionnaire Design","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;Design questionnaires that deliver reliable insights, reduce bias and support confident decision making.\u0026lt;\/b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;i\u0026gt;Questionnaire Design\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; by \u0026lt;b\u0026gt;Stephanie Marsh\u0026lt;\/b\u0026gt; and \u0026lt;b\u0026gt;Kate Bolton\u0026lt;\/b\u0026gt; is a practical, research-led guide for senior professionals, policy leaders as well as academics who need to produce high-quality data that stands up to scrutiny. Whether you are leading research projects, shaping policy or driving data-led strategy, this book shows how to design questionnaires that generate accurate, meaningful and actionable insights.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Now in its 6th edition, this fully updated bestseller combines methodological rigor with practical application, including new coverage of AI in research design and analysis.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;You will learn how to:\u0026lt;br\u0026gt;- Translate research objectives into clear, unbiased questions \u0026lt;br\u0026gt;- Design respondent-focused surveys that improve data quality \u0026lt;br\u0026gt;- Identify and reduce bias, including social desirability effects \u0026lt;br\u0026gt;- Apply ethical standards across complex research environments \u0026lt;br\u0026gt;- Use AI      tools to enhance questionnaire design and analysis \u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Grounded in real-world examples, this book connects questionnaire design choices directly to data accuracy, interpretation and strategic outcomes.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Equip your organization with research tools that improve insight quality, strengthen evidence and support better decisions at scale.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Themes include:\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;\u0026lt;i\u0026gt; questionnaire design, research methods, data quality, survey bias, AI in research, evidence-based decision making\u0026lt;\/i\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Gardners","offers":[{"title":"Default Title","offer_id":57503674859893,"sku":"9781398630321","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/7193\/3106\/files\/9781398630321.jpg?v=1786867383","url":"https:\/\/backstory.london\/products\/questionnaire-design-1","provider":"Backstory","version":"1.0","type":"link"}